AMG Creates a new Niche Fragrance Division and Retail Concept
The world of mass broadcast media has supported the rise of big brands that, almost by definition, had wide appeal. In contrast, today’s digital media reality favours niche brands that speak the language of specific consumer segments.
In the past couple of years, there has been a tremendous increase in niche perfumery making way for exciting new names in the ‘exclusive’ fragrance market. Niche perfumers have gotten bolder and daring in trying fresh fusions of fragrances, taking inspirations from events and experiences to inspire others.
Today’s concoction of the purest scents in niche perfumes tell a story and evoke memories through your senses.
Therefore, AMG decided to create a Niche Fragrance division within National Marketing Company that will cater exclusively to those rare fragrances. Included in this division will be a retail shop-in-shop concept called “The Perfume Library” that will be available across a handful of particular stores in Saudi Arabia.
AMG has signed exclusive distribution rights with the following brands:
BDK, Orlov, Aether, Odin NY, Mizensir, Lorenzo Villoresi Firenze, MIN New York, Majda Bekkali, Molinard, Affinessence, Berdoues, Absolument Parfumeur, Acqua Di Sardegna, Dali Haute Parfumerie.