AlMalki Group are very thrilled to announce that they have signed an exclusive distribution agreement with Chopard Parfums in Saudi Arabia. This new agreement will take effect on January 1st 2018 and will aim to grow and expand the Chopard fragrances business in Saudi Arabia. Chopard re-enters the fragrance market with the launch of a range of scents containing sustainable ingredients. The Swiss jeweller recently revealed it will also introduce four high-end perfumes. Dubbed

The world of mass broadcast media has supported the rise of big brands that, almost by definition, had wide appeal. In contrast, today’s digital media reality favours niche brands that speak the language of specific consumer segments. In the past couple of years, there has been a tremendous increase in niche perfumery making way for exciting new names in the ‘exclusive’ fragrance market. Niche perfumers have gotten bolder and daring in trying fresh fusions of fragrances, tak