Brazilian fragrance giant oBoticário is set to foray into the Gulf region’s largest beauty market of Saudi Arabia under a new deal with its Dubai-based partner Millennial Capital. A memorandum of understanding proposes a national development plan for introducing the oBoticário brand in the kingdom which includes a shops roll-out phase to position it among the top beauty brands in the country, a statement said. The agreement also includes an omnichannel approach including sale

AlMalki Group and L’Oréal Luxe are thrilled to announce the opening of Yves Saint Laurent’s Beauty Boutique first location in Saudi Arabia, in Granada Mall Riyadh. The 40-sq. m space offers all of Yves Saint Laurent fragrances & makeup and also provides exclusive new services. Following the trend today in the beauty sector, across the region we are proud to be able to have the second YSL Beauty store in the Middle East. The boutique offers their exclusive perfume luxury line